Ed Stalling, Chief Storyteller at Maritz Research, contacted me last summer to develop an identity for a new service/product they were going to offer. Maritz is a huge company, with lots of layers of admin, so I was a bit daunted by the idea. As it turned out, Ed was always my single point of contact. He kept the project on-goal, and was very easy and intuitive in the collaboration. We went through three rounds of design possiblities and, last fall, this design won team approval.

Here’s a bit more about Maritz and the platform, paraphrased from their press release.

Founded in 1973, Maritz Research offers a range of solutions focusing primarily on the auto, financial services, hospitality, technology, telecoms, and retail industries.

The US-based customer loyalty specialist planned to launch a web-based measurement platform called Capella, to offer an ‘end-to-end’ approach to designing, measuring and managing large-scale customer experience (CE) programs – from sample design to action planning.

Its new Capella solution incorporates tools to help manage and track actions that have the highest impact on the customer experience. These include options to help front-line employees, resolve customer issues and identify what makes customers unhappy, and to highlight the steps needed to address those issues.