Mirrycle Corporation supplies bicycle bells as well as bicycle mirrors to retailers throughout the country. When first introduced, they were packaged with uniform branded graphics. After a visit to the Boulder Book Store a few years back I suggested that we rethink that strategy and package the bells according to the personality of the potential buyer and the character of the bell itself. This presentation would hold the attention of the consumer longer. Now the retail rack has the stimulating appearance of a bookshelf, with each product differentiated and appealing to a distinct consumer.
Studio Signorella
Message, strategy and design for business from Boulder Colorado
a simple and truthful
message +
a thoughtful and deliberate
strategy +
a content driven
design
